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World Wide Developers Conference 2017 – Keynote Recap

The Apple World Wide Developers Conference (WWDC for short) is an annual conference where Apple Inc. shares its new software and hardware technologies.  This year WWDC 2017 takes place at the San Jose Convention Center in San Jose, CA.  I’ve spent the time watching the whole thing and noted practically every new feature they mentioned and some details I saw on their website.  I also captured some funny stuff they said.

Let me know what you think by leaving a comment at the bottom of the post.  Are you excited about any particular product?  What do you think about the new HomePod speaker? Success or flop?  I’d love to hear from you.

iPad Pro

World Wide Developers Conference 2017 Recap
iPad Pro | Apple.com
Apple will introduce new 10.5  and 12.9 inch models with ProMotion technology and the all new A10X Fusion.  What does this mean to you?  A redesigned Retina display with a refresh rate of up to 120 Hz for smoother scrolling and greater responsiveness.  iOS 11 (coming this fall) will introduce the all-new Files app, customizable Dock, improved multitasking and deeper integration of Apple Pencil.  They will also include a 12-megapixel rear-facing camera with a 7-megapixel FaceTime camera.

The new Files app will allow you to browse, search, and organize your files in one place.

The new Dock that you can pull up from any screen will allow you to open and switch to any app instantly.

Multitasking.  You can open a second app right from the Dock and run it side-by-side with another app.

Drag and drop text, photos, and files from one app to another.

“It’s a dragfest!” – Craig Federighi, Senior VP of Software Engineering

QuickType Keyboard.  Letters, numbers, symbols, and punctuation marks are now all visible on the same keyboard.  Just flick down on a key to access the other options.

The 10.5-inch iPad Pro comes in silver, space gray, gold and rose gold and starts at $649 (US) for the 64GB with Wi-Fi model and $779 (US) for the 64GB Wi-Fi + Cellular model. The 12.9-inch iPad Pro is available in silver, space gray and gold and starts at $799 (US) for the 64GB Wi-Fi model and $929 (US) for the 64GB Wi-Fi + Cellular model.

iOS 11

World Wide Developers Conference 2017 Recap
iOS 11 | Apple.com

“We’re going to take the world’s best, and most advanced mobile operating system, and turn it up…to 11!” – Tim Cook, CEO of Apple Inc.

iMessage.  App drawer where apps are accessible at the bottom of the screen.  Messages will be in iCloud and will automatically sync across devices.

Apple Pay.  You will now be able to pay someone directly through the iMessages app.

“The #1 conTACTless…uh CONTACTless payments on mobile devices.” – Craig Federighi, Senior VP of Software Engineering

Siri.  They used deep learning to give Siri a more natural voice.  The demo gave some great examples with both a male and female voice.  Siri will have a new translate capability where you ask her “how do you say…in Chinese” and she will translate it written and verbally.  Initially Siri will translate English to Chinese, French, German, Italian, and Spanish.  Siri Kit has been enhanced to support more apps.  Siri Intelligence understands voice, context, your interests, how you use your device, and therefore understands what you’ll want next.  Plus, the information is synced across all your devices.

Control Center is now a single page.

Live Photos.  You can choose a different frame from a Live Photo to be the key photo.  You can loop, bounce, and simulate long exposure with your Live Photos.

Do Not Disturb While Driving.  Apple CarPlay will include an app called Do Not Disturb While Driving.  If you turn it on it will use bluetooth to see if you are connected to a car, WiFi doppler effect to see if you are moving in a car, and after your first drive without it on it will suggest you turn it on.  When it is on the iPhone will be automatically be set to standby mode.  If you touch the screen it will display a message that says  “You will not receive Notifications while you are driving.”  You can always bypass it in an emergency.  And if someone sending you a message needs to get through they can start their message with “urgent” and you will get their message.

HomeKit. Apple is adding controlling speakers through their new AirPlay 2.

Music.  Share songs and playlists with friends.

App Store.  Developers will get to deploy apps in phased releases.  New UI.

New APIs.  Vision API, Natural Language API.  ARKit allows developers to create AR apps and games.


World Wide Developers Conference 2017 Recap
iMac | Apple.com
The new iMac will come with 4k and 5k displays and will be 500-nits meaning 43% brighter than the previous generation.  And will support 10-bit dithering meaning it will support up to one billion colors.  Internally the iMac will come with a 7th generation Intel Core processor which gives you higher base and turbo frequencies as well as 10-bit HEVC decode for playing back high quality video.  They will come with higher memory capacities of up to 32 GB for the 21.5 inch and up to 64 GB for the 27 inch, twice the previous generations.  Up to 55% faster SSDs and  memory up to 2 TB.  They will come with 2 Thunderbolt 3 (USB-C) ports with up to 40Gb/s data transfer and 4 and 8 GB VRAM.  The iMac starts at $1099 (US) while the iMac with Retina 4K display starts at $1299 (US).

iMac Pro

World Wide Developers Conference 2017 Recap
iMac Pro | Apple.com
The iMac Pro won’t be available until December 2017.  It is the most powerful Mac Apple has ever made.  And to ensure it doesn’t overheat Apple has created a new centrifugal ventilation system.  It will ship with an 8-, 10-, or 18-core Xeon processor, Radeon Vega graphics, up to 16 GB VRAM, and over 400 GB/s memory bandwidth.  You’ll be able to get up to 128GB of ECC memory and up to 4TB at 3 GB/s SSD.  It will include four Thunderbolt 3 (USB‑C) ports and 10 Gb Ethernet and will have up to 44 million pixels on its Retina 5K display.  Base price for an iMac Pro with a Retina 5K display, 8-core processor, Radeon Vega graphics, 32 GB ECC memory, 1 TB SSD, Thunderbolt 3, and 10 Gb Ethernet will be $4999 (US).

“And John, I agree, that iMac Pro is really bad ass.” – Tim Cook, CEO of Apple Inc.

MacOS High Sierra

World Wide Developers Conference 2017 Recap
MacOS High Sierra | Apple.com
Apple decided they wanted to spend this year perfecting MacOS.  First things first, what do they call it?  Through intense market research they came out with “MacOS High Sierra”.  Their research team assured them this name is “fully baked”.  Their words not mine.  Coming this Fall 2017 Apple assures High Sierra will come with some great refinements.

Safari.  They benchmarked it against other browsers and found that it is the world’s fastest desktop browser on High Sierra.  Safari will include auto-play blocking so that when visiting a website Safari will detect auto-play videos and stop them from doing so.  It will also come with Intelligent Tracking Prevention where it will detect cross-site scripts and stop them from executing.

Mail.  It will include Spotlight so that it shows you your top hits.  It will also include full-screen split view so you can see your list of emails on one side while composing an email on the other side.  Plus, Apple says this version of Mail will use 35% less disk space than the previous version.

Photos. New organization tools like a new view that shows your imports in chronological order, filter all your photos by keywords, favorites, media types like video vs photo.  It recognizes more faces.  And if you categorize and name people in your desktop photos, it will automatically sync these characteristics across all your devices.  There are new editing tools in Photos like Curves which allows you to fine tune the color and contrast, Selective Color to modify color in a selected range, and if you like to edit photos in other apps like PhotoShop, your edits will be stored along with the photo in your photo library.

Apple is bringing a new faster more efficient file management system called Apple File System APFS.  It is a 64‑bit architecture with built‑in encryption and crash‑safe protections, instant file and directory cloning, and fast directory sizing.  Metal 2 adds capabilities like machine learning, virtual reality, and external GPU support.  Final Cut Pro X will be enhanced with 360 degree video editing.  Steam VR is bringing their developer kit to the Mac as well as Unity and Unreal Engine.  High Sierra is available now as a developer beta and will be available as a public beta late June at beta.apple.com.  It will then become available as a free upgrade on all systems that support Sierra (2010 and later – MacBook Air, MacBook Pro, Mac mini, Mac Pro; Late 2009 and later – MacBook, iMac).

watchOS 4

World Wide Developers Conference 2017 Recap
watchOS 4 | Apple.com
Coming this Fall 2017 watchOS 4 will come with the new Siri Intelligence.  It will show you information that is most relevant to you depending on your location and time of day.  It will use the same type of artificial intelligence we currently see on the iPhone to personalize the user experience.

Apple has added animated Woody, Buzz Lightyear, and Jessie watch faces.  Whenever you lift to look at your watch you’ll get an entertaining vignette with one or more of the Toy Story characters.  I’m actually very impressed with how good they look.  I have a few friends that will go nuts once they find out Toy Story characters have been integrated into the watch!

Activity.  The app will help you reach your goals through personalized progress updates and encouragement throughout the day.  It will suggest monthly challenges based on previous months achievements or almost achievements.  And, as an added visual touch, Activity will show you a celebration animation when you reach your goals.

Workout.  The app UI has been refreshed.  The Pool Swim workout has been updated to automatically track sets, rests, pace, and stroke distance.  When doing circuit training you’ll be able to quickly switch between workouts with a quick swipe and tap.  You’ll also be able to pair the watch with compatible gym equipment and more accurately track your stats.

Music.  The updated app will allow you to hold more music on your watch and create more playlists.  And, you can make the music start when you start a workout.  Swiping on the Workout app will allow you to change the song.

HomePod speaker

World Wide Developers Conference 2017 Recap
HomePod | Apple.com
Available December 2017, the HomePod speaker will have a custom woofer with amplifier that plays a wide range of deep, rich bass,  7 tweeters for 360 degree sound, and 6 microphones to hear you from any direction.  It will automatically analyzes the acoustics, adjusts the sound based on the speaker’s location, and steer the music in the optimal direction.  If you have 2 speakers in the same room, they will automatically detect and balance each other.  When you add HomePod to multiple rooms, the speakers communicate with each other through AirPlay 2 — so you can play your music all around the house.  Plus Siri Intelligence will be integrated into the speaker allowing you to ask Siri to play music from an app, ask a variety of questions, and provide commands.

You can see the full keynote and details on these products on the Apple website.

So what do you think?  Are you excited about these products?  Will you finally be buying an iPad Pro?  Will you be getting that HomePod speaker?  Let me know what you think in the comments section below.


  1. I love ALL the Apple products. I’m an Apple die hard fan! Some people are crazy about non generic products. Nope, not me; it’s Apple all the way for me.

    Like the saying goes: Have an Apple a day because it’s good for you!

    They have great products and the customer service is even better!

    Thanks for sharing!

    • Hi Becky,

      First of all, I love your enthusiasm! Apple does make great products and this WWDC was no exception. I personally have had an iPhone for since inception. I can’t wait until they announce the iPhone 8/Edition.

      I have to say, my main concern though is the HomePod speaker. It looks great and the specs are awesome. I just hope the execution is as good as their other more established products. Are they late to the game? Or is their speaker good enough to go head-to-head with other speakers like Amazon Alexa and Google Home? I’m going to see about getting my hands on a unit and see if this is another trophy on their wall.

      Thanks for checking out my recap!

  2. Apple is doing great job I love them

    • Hi Abdulrahman,

      Apple has been around for quite some time. Although sometimes I feel like they may have lost their mojo, I think they’ve done a great job of showing that they are still in the game with this presentation. Thanks for the comment!

  3. Incredible! This blog looks exactly like my old one!
    It’s on a completely different subject but it has pretty much the same page layout
    and design. Wonderful choice of colors!

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